E91: All Models Are Wrong #5 Elliot Richardso...

Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shir ...  Show more

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ...  Show more

Rajiv Maheswaran is the co-founder and president of Second Spectrum. Rajiv and his company figured out how to turn raw sports data into useful information for coaches. Today, the company works with basketball and soccer teams in the NBA, the Premier League and Major League Soc ...

The Football Fill-In returns with more DRAMA from another huge week of Premier League football.  Ben and Tom are joined by the legend Watto to discuss all of the following:  🎯 - Maddison hits back at the critics!  🍒 - Champions League for Bournemouth?!  3️⃣ - Marmoush stars f ...  Show more

Why plans for a European Super League won't go away. Ed Butler speaks to James Montague, author of the book The Billionaires Club: The Unstoppable Rise of Football’s Super-rich Owners, about why creating a Europe-wide league of the richest clubs made so much sense to football clu ...  Show more

In today’s episode for 28th July 2022, we’re talking about football. And even if you’re not a fan of this sport, we promise you that you’ll pick up some business management lessons from the story!

We've launched a new endeavor to give simplified health and life insuranc ...