E91: All Models Are Wrong #5 Elliot Richardson

E91: All Models Are Wrong #5 Elliot Richardso...

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UP560 What is IMG now?

Today's guest Adam Kelly has been at IMG since 2001, connecting the business back almost to the McCormack era. Now President of IMG within TKO Group — which also owns UFC and WWE — he oversees IMG's media rights, production, digital, brand partnerships, and events businesses. Thi ...  Show more

UP559 Revenue-maxxing: How FIFA Changed The Game

FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.24bn. Total. For the whole Games.It wasn't always this lopsid ...  Show more

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