To Niche Or Not To Niche

At Erik's last employer, the company explicitly forbid employees from freelancing. Many of the people at the company, Erik included, had a strong desire to freelance and thus were technically violating the company policy. What that meant was that many employees carried around two ...  Show more

Kevin recently attended a leadership workshop. One of the leadership styles he learned about was the coaching style. Coaches need to know when to draw the line between when to coach more and when to declare an employee is not the right fit. Core values help define who should come ...  Show more

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In this podcast episode, John Golden and Bob Marsh discuss the concept of selling with simplicity. They emphasize the importance of understanding how people make decisions and simplifying the sales process in today's data-heavy world. They highlight the role of salespeople as adv ...  Show more

You’re only as good as your last at-bat. The way you made your money yesterday is the last thing you should care about. The landscape of sales in our society has changed fundamentally over the last few years.  Utilizing social media to directly contact key individuals in B2B c ...

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