Why Erik Focuses on the Negatives in Business

Today we’re joined by a special guest: our administrative assistant, Katya! Years ago, Katya opened and closed a Latin dance studio because, like many new business owners, she overlooked a lot of steps required in starting a business. One of the mistakes they made right off the b ...  Show more

Recently we had the pleasure of unseating a competitor that worked with our prospective client and it all culminated in us writing a letter for the prospect to fire the other vendor. It was a very rewarding feeling. The way we actually got this client was a bit different than the ...  Show more

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In this podcast episode, John Golden and Bob Marsh discuss the concept of selling with simplicity. They emphasize the importance of understanding how people make decisions and simplifying the sales process in today's data-heavy world. They highlight the role of salespeople as adv ...  Show more

You’re only as good as your last at-bat. The way you made your money yesterday is the last thing you should care about. The landscape of sales in our society has changed fundamentally over the last few years.  Utilizing social media to directly contact key individuals in B2B c ...

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