How Erik’s Focus Has Changed Due to Company G...

Erik started his career as a construction project manager because he had a degree in civil engineering for about 6 years then moved to custom software development which he did for about 15 years. Seems like a huge change in careers, and it was. But there was a method to his madne ...  Show more

The name of Erik’s previous company was 80|20 picked because he was looking for a company name that was short, abstract, and related to business (the 80/20 rule) with an available domain name. About a month or two into it, someone asked if it meant “80% protein to 20% fat.” Turns ...  Show more

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In this podcast episode, John Golden and Bob Marsh discuss the concept of selling with simplicity. They emphasize the importance of understanding how people make decisions and simplifying the sales process in today's data-heavy world. They highlight the role of salespeople as adv ...  Show more

You’re only as good as your last at-bat. The way you made your money yesterday is the last thing you should care about. The landscape of sales in our society has changed fundamentally over the last few years.  Utilizing social media to directly contact key individuals in B2B c ...

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