How Pepsi and SheaMoisture Lost the Heart of ...

Christmas trees are big business in NYC. Running a tree lot takes grit and experience, and even then, it's a tough network to break into. All of the lots in the city are divided into separate territories, owned by only a handful of entrepreneurs. We spent the day working for NYC' ...  Show more

Often called the Oscars of the food industry, the James Beard Foundation Awards are among the most coveted for chefs in America. But what's sold and packaged as prestige can sometimes become a distraction from managing the business that got you there. Host Matt Brown is joined by ...  Show more

Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy. Businesses and customers alike are sometimes blinded by ...  Show more

Big fashion brands are trying to diversify their customer base, and also lure consumers to tailored in-person shopping experiences — but it doesn't always go as planned. On this episode, we're joined by Alana Hope Levinson, a freelance culture writer and editor and host of the we ...  Show more

When a retailer falls, it falls quickly.  Lauren Sherman and Chantal Fernandez are co-authors of “Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon.” - What Les Wexner understood about American consumers. - The new competition for Victoria’s Secret. - Lessons ...  Show more

Alphabet, Microsoft, and Netflix slip. McDonald's surprises. And Under Armour rises. Plus, CNBC's Becky Quick previews the annual Berkshire Hathaway meeting.  Learn more about your ad choices. Visit megaphone.fm/adchoices