Welcome to Transforming Luxury

This week’s Lagos Fashion Week campaign is a series of portraits drawing on the tradition of African studio photography. They were shot by the creative director Daniel Obasi.Few people have done more to shape how the world sees Lagos. Louis Vuitton asked Obasi to photograph the c ...  Show more

For years, a coveted pair of Air Jordans could send sneaker fans into a frenzy. But when Nike brought back the black-and-blue Air Jordan 1 Royal this month, the response was muted — days after release, the shoe was still available in several sizes, with some pairs reselling below ...  Show more

BoF speaks to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market over a special six-part series, presented in partners ...  Show more

In 2021, in a special six-part series, BoF spoke to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market. In this episod ...  Show more

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more