292. You've Made a Product, Now What?

Are you spending all your time trying to create more content when there are other ways to get your products in front of more customers? In this episode, I break down why I believe wholesale is one of the most powerful growth channels for product-based businesses and why I would p ...  Show more

Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity ...  Show more

You've built a product, but how do you take it to market? And who even wants it? To answer that, we've set up a unique call between an entrepreneur and an expert. Birna Dröfn Birgisdóttir built a brainstorming tool called Bulby, and is now ready to take it to market — but isn't s ...  Show more

Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share a crucial lesson about creating impactful products and solutions. The key to finding the best product-market fit often lies in addressing the problems you’re personally facing. I’ll walk yo ...  Show more

Today we'll help you get the first version of your product up and out. We use a three-part framework to help you focus in on the one core feature you've got to nail. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get h ...

Welcome to another episode of the Natural Born Leader Podcast! In today's episode, I'm diving into a topic that's not just crucial for my sales team but for every entrepreneur out there. It's all about mastering the art of communicating your value proposition. Join me as I break ...  Show more