776: Earning trust in your business

I read an article yesterday about the fourth season of the tv series, Ted Lasso, coming out. The series was celebrated for bringing the concept of positivity to the forefront. But in this new season they feel positivity isn’t what the culture needs. They depict the populace this ...  Show more

I have always interested myself in people who make significant life shifts. And not to minimize traumas and tragedies and difficult circumstances, but I intrigue myself with people who made big shifts that didn’t have to. But for various reasons they stepped back to audit their l ...  Show more

Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality -- and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term suc ...  Show more

Establishing trust with customers and constituents is the cornerstone of a healthy organization—but frontline teams must learn how to do it. In this episode, Anne and Frances help a concerned caller who worries that her team isn’t handling the public’s concerns with enough empath ...  Show more

In a lot of companies, trust is based on fear of being punished for violating trust but also on the rewards one receives from preserving it. Hopefully, it is not the only way trust is built. And more and more, other models of trust-building are finding their way into teams and co ...  Show more

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, I break down how to think about creating content with the hopes of it leading to sales, withou ...  Show more