What Defines a Luxury Product Today? | Transforming Luxury

What Defines a Luxury Product Today? | Transf...

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How Books Became Fashion’s Latest Status Symbol

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultural depth. It’s all happening a ...  Show more

Anoushka Shankar: Creativity Is an Act of Hope

Anoushka Shankar has spent three decades building one of the most distinctive bodies of work in contemporary music. She has taken the sitar — an instrument rooted in centuries of North Indian classical tradition — into completely new territory, blending the ancient Hindustani rag ...  Show more

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Welcome to Transforming Luxury
Transforming Luxury from The Business of Fashion

BoF speaks to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market over a special six-part series, presented in partners ...  Show more

How Did 2020 Impact Luxury? | Transforming Luxury
Transforming Luxury from The Business of Fashion

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ...  Show more

Inside the $7 Billion Dior Phenomenon
The Debrief

How the 75-year-old luxury house tripled its revenue in just four years, according to BoF luxury editor Robert Williams. 


Background: 


In 1947, months after being founded, Christian Dior Couture revolutionised dressing with its “N ...

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What Makes Jacquemus So Successful?
The Debrief

Simon Porte Jacquemus is one of fashion’s hottest independent designers — and his namesake label is one of its most impressive businesses. The company, known for its tiny bags and minimalist playfulness, is on track to double annual revenues to over €200 million ($199 million) ...

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