What Defines a Luxury Product Today? | Transf...

This week, Chanel reported its annual results for 2025. Revenue rose 2 percent to $19.3 billion, defying a luxury downturn. But the number that caught the industry's attention wasn't the top line — it was the acceleration. In the second half, Chanel's sales grew by high single di ...  Show more

In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteria was not a piece of high-end mechanical art, but the "Royal Pop" – a $400 pocket watch collaboration between mass-market giant Swa ...  Show more

BoF speaks to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market over a special six-part series, presented in partners ...  Show more

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ...  Show more

How the 75-year-old luxury house tripled its revenue in just four years, according to BoF luxury editor Robert Williams. 

Background: 

In 1947, months after being founded, Christian Dior Couture revolutionised dressing with its “N ...

Simon Porte Jacquemus is one of fashion’s hottest independent designers — and his namesake label is one of its most impressive businesses. The company, known for its tiny bags and minimalist playfulness, is on track to double annual revenues to over €200 million ($199 million) ...