Understanding The Digital Economy

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to re ...

Today's episode is a classic throwback moment from a keynote I gave 3 years ago! The biggest vulnerability when building an audience is worrying about what’s in it for yourself. The reason I always win when I enter a new space is because I’m obsessed with what I can deliver fo ...

Takeaways From The State Of Paid Advertising Industry Report (Part 3)  

As digital marketers and entrepreneurs, we've been on a wild ride with the Pandemic and the iOs14 Update. You could say it's been a one-two punch on our industry! But the Smart Mark ...

Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.

And on the ad-free ...