How Biased is a Media Outlet? Are you getting...

If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today.Lucky for you, we’re releasing the full recording in this week’s episode ...  Show more

Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords.Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Crid ...  Show more

Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business. In this episode, we’re talking with Matt Hultgren, Marketing ...  Show more

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.

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Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.

Guest:

Federal Reserve officials like to call their decisions “data dependent.” Business leaders say it a little differently, often “data driven.”

All well and good but does anyone really say otherwise? “To say you prefer seat-of-the-pants guesswork” doesn’t typically impress ...