How Biased is a Media Outlet? Are you getting facts or opinion? We chat with Vanesa Otero from Ad Fontes Media to find out just that.

How Biased is a Media Outlet? Are you getting...

Up next

Ad Infinitum S4E07: What Are You So Afraid Of? with Bethany Dwyer on Fear & Advertising

How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum.That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany ...  Show more

Ad Overload: How to Reverse the Radioification of Podcasting

In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their sho ...  Show more

Recommended Episodes

Does Data Tell the Truth?
TV Advertising Blueprints: Building Brands and Driving Sales

Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business. In this episode, we’re talking with Matt Hultgren, Marketing ...  Show more

How to Know if Your Facebook Ads Will Work
Social Media Marketing Podcast

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.



< ...

  Show more

How to Clearly Convey Your Marketing Value to Your Boss or Clients
Social Media Marketing Podcast

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.



Guest:

  Show more