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It’s 2018, and H&M is drowning in billions of dollars worth of unsold inventory. Brick and mortar stores are struggling. But on the internet, Shein is thriving, capitalizing on social media trends to get desirable, ultra-cheap clothing made and into customers’ hands in a m ...
It’s 2019, and the internet is overflowing with videos of satisfied customers showing off their Shein hauls. But it’s not all smooth sailing when allegations go viral that the company steals from independent designers. Meanwhile, former Topshop brand director Jane ...
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The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the ...
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