145 - Interview With Jeff Fromm, Expert in Br...

Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around ...  Show more

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" sl ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 280, an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book</span>

My guest today is Jeff Green, the CEO and co-founder of advertising platform, The Trade Desk. The Trade Desk is the second advertising exchange Jeff has built, having sold his first venue to Microsoft in 2007. He started The Trade Desk in 2009 and has built it into a $30 billion ...  Show more

Welcome to an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book here. In this episode, Jeff discussed how he was able to build a multi-million dollar company from scratch and the key elements behind his success. At the age o ...  Show more

This meeting I took with hip hop legend Jeezy really puts out there what I'm trying to do with my companies and with my drive in general - build everything for leverage and legacy. We talk about how he got into the music game directly because of entrepreneurial tendencies. The ...