145 - Interview With Jeff Fromm, Expert in Br...

There's a lawsuit in the news right now involving a major retailer and their email marketing. I'm not going to weigh in on the legal debate - but it did make me want to talk about something I think gets overlooked when email programs are moving fast. Email is permission-based mar ...  Show more

Lists and segments both group people. They both show you a number. They both show up when you're sending emails. So it's easy to assume they're basically the same thing with different names - especially when you're moving fast and just trying to get a campaign out the door. But t ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 280, an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book</span>

My guest today is Jeff Green, the CEO and co-founder of advertising platform, The Trade Desk. The Trade Desk is the second advertising exchange Jeff has built, having sold his first venue to Microsoft in 2007. He started The Trade Desk in 2009 and has built it into a $30 billion ...  Show more

Welcome to an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book here. In this episode, Jeff discussed how he was able to build a multi-million dollar company from scratch and the key elements behind his success. At the age o ...  Show more

This meeting I took with hip hop legend Jeezy really puts out there what I'm trying to do with my companies and with my drive in general - build everything for leverage and legacy. We talk about how he got into the music game directly because of entrepreneurial tendencies. The ...