New Products Demand Innovation from Leaders l...

What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ...  Show more

Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making me ...  Show more

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyal ...  Show more

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Mark ...  Show more

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

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Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...