UP201: EA Sports, FIFA and women

UP201: EA Sports, FIFA and women

Up next

UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data

Ted Knutson's career tracks a remarkable arc: professional gambler at Pinnacle, architect of Brentford's analytics-driven recruitment model, founder of StatsBomb — built from a blog written during cancer recovery into a global data company sold to Hudl in 2024 — and now Strategic ...  Show more

UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy

Today, we are joined by Ben Curtis, Global Brand Vice President for Rexona—the brand known as Degree in the US, Sure in the UK, and Shield in South Africa. Ben oversees the global strategy for a brand that Unilever identifies as the "cultural engine" of its Personal Care business ...  Show more

Recommended Episodes

The Game of Sports
What Next?

Internet pioneer, John Kosner, President of Kosner Media, a digital media and sports consultancy and investment advisor in sports tech startups on the future of Sports. His four decades of Sports media expertise include building ESPN into the world's leading digital Sports destin ...  Show more

Director of eFootball & Gaming at FIFA on why esports is vital to them
Level up! The Esports and Gaming Show

In this week's episode, Nathan is joined by Christian Volk, Director of eFootball & Gaming at FIFA, the international governing body of association football.They discussed FIFA’s intentions for FIFAe in 2021 and an overview of what’s to come, why esports is important for FIFA and ...  Show more

How a viral FIFA Twitter thread became an open letter to EA
Level up! The Esports and Gaming Show

In this week's episode, Nathan spoke to David, also known as @Scudztv, the author of the viral FIFA Twitter thread about the 'true cost' of obtaining a 'dream' FIFA Ultimate Team.David told Nathan why he started the thread in the first place, also giving his honest reaction to EA ...  Show more

Reviewing EAFC 24 and the business of gaming
StreamTime Sports

How has EA adjusted to life after Fifa and has it made the most of its new freedoms? What can we learn from EA's success with its sports titles? Steve McCaskill joins SportsPro CEO Nick Meacham to talk all things video games.

Talking points:

<ul> <li>A brief h ...  Show more