Algorithms Won’t Solve All Your Pricing Probl...

Algorithms now determine how much things cost. It’s called dynamic pricing and it adjusts according to current market conditions in order to increase profits. The rise of ecommerce has propelled pricing algorithms into an everyday occurrence—whether you’re shopping on Amazon, boo ...  Show more

Many founders try to emulate startups that have already become successful. But Thales Teixeira says that approach, which often involves trying to do too much, too quickly, can lead to failure. In this episode, you’ll learn how to find customers who aren’t being served by existing ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob learn about t ...  Show more

THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the ...  Show more