Algorithms Won’t Solve All Your Pricing Probl...

More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business School in Barcelona, says constant price shifts can actually hurt the perception of your brand and its pro ...  Show more

With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how prici ...  Show more

Is it too late to secure the guardrails? More and more businesses are turning to AI for its efficiencies and revolutionary potential, but its proliferation has sparked widespread skepticism and questions about equity, privacy, liability, transparency, and security. AI expert and ...  Show more

Efficiency is usually something businesses strive for, but is it possible to be too efficient? Roger Martin is professor emeritus at the Rotman School of Management at the University of Toronto. He warns that an obsession with eliminating inefficiencies in U.S. companies has come ...  Show more