#96: Paula Bellizia, VP de marketing do Google para América Latina

#96: Paula Bellizia, VP de marketing do Googl...

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Iuri Maia, do Mercado Livre: 'Progresso, transformação e acesso são os grandes propósitos da companhia'

Qual é o grande propósito do Mercado Livre? E como a marca consegue transformar cupons, o grande xodó do consumidor, em algo divertido? O episódio #232 do programa Mídia e Marketing recebe Iuri Maia, diretor de estratégia de marca do Mercado Livre. No papo, o executivo ainda fala ...  Show more

Daniela Cachich, da Ambev: 'O brasileiro não está 'bebendo menos': ele está atrás de novos sabores e funcionalidades'

O consumidor brasileiro está realmente bebendo menos, como apontam algumas pesquisas, ou ele está apenas atrás de novos sabores e funcionalidades? E como uma gigante de bebidas tem trabalhado com inovação? O episódio #231 do programa Mídia e Marketing recebe Daniela Cachich, pres ...  Show more

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