#96: Paula Bellizia, VP de marketing do Google para América Latina

#96: Paula Bellizia, VP de marketing do Googl...

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Cathy Schroeder, da Riachuelo: 'Regionalismo das marcas precisa ser intencional e verdadeiro'

Às vésperas de comemorar 80 anos de história, a varejista de moda Riachuelo busca transformar sua origem brasileira (e nordestina) em um dos principais ativos de marca. O episódio #233 do programa Mídia e Marketing recebe Cathy Schroeder, CMO da companhia, que ainda fala como a v ...  Show more

 . 31min 30sec
Iuri Maia, do Mercado Livre: 'Progresso, transformação e acesso são os grandes propósitos da companhia'

Qual é o grande propósito do Mercado Livre? E como a marca consegue transformar cupons, o grande xodó do consumidor, em algo divertido? O episódio #232 do programa Mídia e Marketing recebe Iuri Maia, diretor de estratégia de marca do Mercado Livre. No papo, o executivo ainda fala ...  Show more

 . 33min 23sec

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