Using Marketing Metrics That Actually Matter

Dave Chatterjee, Adjunct Associate Professor at Duke University, explains how scale, speed, and surprise are reshaping cyber threats and why many organizations remain dangerously reactive. He shares his Commitment-Preparedness-Discipline (CPD) framework along with ways that leade ...  Show more

Leah Price, Vice President of Tinman AI Platform at better.com, breaks down why traditional subscription-based pricing no longer works and how outcome-driven AI can unlock real value for enterprises. She also shares how embedded AI, avatars, and automation are transforming the mo ...  Show more

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with <a href="https:// ...