Using Marketing Metrics That Actually Matter

Anna Yuan, founder of Perena and former head of stablecoins at the Solana Foundation, discusses how Perena is designing new on-chain financial products, including USD*, a liquid yield token that earns continuously while remaining spendable. We also explore why trust remains one o ...  Show more

Elise Neel, Global Head of Strategy & Strategic Partnerships at Panasonic Go, shares lessons from leading innovation within large legacy companies and the cultural challenges of driving transformation. She explains how organizations should rethink AI governance and talent, and wh ...  Show more

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ...  Show more

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more