Using Marketing Metrics That Actually Matter

Maggie Love, Founder and CEO of SheFi, discusses the critical role of the community in managing decentralized spaces and making crypto accessible and relatable for all. She delves into the importance of building technology that works for everyone (not just early insiders), and de ...  Show more

Manoj Saxena, Founder and CEO of Trustwise, explains why agentic AI represents a major shift inside organizations: from AI as a tool to AI as an active participant. He addresses the operational challenges that organizations face today, including AI-to-AI interactions, opaque deci ...  Show more

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ...  Show more

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more