Using Marketing Metrics That Actually Matter

João Moura, CEO of crewAI, shares why single AI agents fall short and what changes when you give them a crew. He explains how multi-agent systems are already running inside Fortune 500 companies; why accountability and human oversight still matter as agents grow more autonomous; ...  Show more

Sam Lyman, Head of Research at the Bitcoin Policy Institute and former Senior Advisor and Chief Speechwriter to Treasury Secretary Scott Bessent, shares what it looks like inside the U.S. Treasury when Bitcoin, stablecoins, and AI are being treated as strategic national assets. H ...  Show more

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ...

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ...

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a ...

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ...  Show more