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Mark Zuckerberg used advertising to turn Facebook into the first global social media giant, boasting 3bn users around the world. But today there are questions about the business model that has powered it for the past 15 years, and what Zuckerberg’s new focus on building the Me ...
Social media today is less about making friends and more about following popular content creators. While those creators are starting to hold some power over the platforms themselves, they’re also looking to become less reliant on the platforms that have enabled them to find fa ...
Elon Musk took over Twitter with the promise of promoting free speech and making the loss-making platform profitable again. But his critics say he’s destroying Twitter’s culture and driving it to bankruptcy. How much danger is the company really in? In the first episode in a n ...
In the final episode of this Tech Tonic season, FT correspondents weigh in on the trends that will determine the future of social media. From Meta’s Threads to artificial intelligence, we ask how platforms will look and feel in years to come. The FT’s deputy Lex editor, host E ...