‘Everyone snacks’: How Mars Wrigley is pursui...

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?See www.mckinsey.com/privacy-policy for privacy information 

Union Square Hospitality Group’s Chip Wade and John Ragan share their perspectives on customer experience, restaurant technology, and the future of dining.See www.mckinsey.com/privacy-policy for privacy information 

Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ...  عرض المزيد

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Consumer behavior is constantly changing. What is driving these changes? Firstly, consumer trust has declined so much that there's so little consumer trust for governments, media, and NGOs. It opened up the opportunity for brands to become community builders to build trust and af ...  عرض المزيد

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as emai ...