8. What is Value?

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they dive into the fascinating intersection of artificial intelligence and behavioral economics, exploring how AI can enhance our unde ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral economics: the top five wording mistakes businesses make. Originally aired nearly eight years ago, this episode dives deep into how the ...  Show more

You Can't Sell Value If You Don't Value Yourself Salespeople come from a variety of industries but the one thing they have in common: They all sell value. It can be a challenge, however, to sell something you don’t have yourself. Simply speaking, as salespeople, we can only sell ...  Show more

"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a pric ...  Show more

Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing. Throughout history, value has always tied itself to labor. These many work hours cost this many dollars ...  Show more

"Value can only be determined by those willing to pay that cost." We're not talking about clothes, cars or jewelry. When it comes to choosing a lifetime partner, the way we value the attributes of another can be a distraction to sift through. In this episode, Khadeen and Devale t ...  Show more