Unpopular Opinion: The Niche is Dead

Today's episode is for anyone who's ever fallen in love, ignored a red flag, or romanticized someone who absolutely did not deserve it. I'm joined by writer and author E.M. Gallagher, whose memoir Ugh. Anyway… dives into love, heartbreak, ambition, and the beautifully questionabl ...  Show more

In this episode, I'm joined by my good friend Amanda Frances for a real, unfiltered conversation about what it actually looks like to become an author today—and why self-publishing is no longer the "alternative"… it's the power move. Between the two of us, we've sold hundreds of ...  Show more

Today, I'm training on the nuances of specializing and niching in your business. It's more than just semantics; it impacts every aspect of your business, from your marketing efforts to the clients you serve. I'll walk you through real examples and share the benefits ...

To niche or not to niche, that is the question often debated on the internet. My vote is to niche and better yet, niche to bring in the most profit in your business. In today's episode, I dive into the power of niching down and how having a clear idea of your target audience will ...  Show more

If you want to build a successful business, you need a niche. However, searching for the 'right' or 'best' niche is one of the things that slows new coaches down the most. So this week, I'm sharing a story that illustrates why most niches will work for you if you're willing to ...

Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just h ...