Should fast food sponsor sport?

What is the worst smell in the world? And what is the best smell? Are there any smells that you like, but that your friends or family hate? Smells are all around us all the time, but the English language is often quite general in the way it describes smells, as opposed to other s ...  Afficher plus

Imagine crossing a road and turning to see a car heading towards you... without a driver! While this might seem scary, driverless cars are already operating safely in many cities around the world. These autonomous cars contain huge amounts of technology to help them drive alongsi ...  Afficher plus

Sugary drink and fast food sponsors have become almost inseparable from sporting superstars and major events like the Olympics. But why are these epitomes of health and exercise aligning themselves with products linked to obesity, heart disease and diabetes?Simon Tulett explores ...  Afficher plus

NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?     (00:41) Ricky Mulvey and Dylan Lewis discuss:   - Why stadium sponsors generally don’t outperform their peers or the market. - When major sponsorships do and ...  Afficher plus

Today, it is common to see famous sportspeople advertising sports products. Do the advantages of this trend outweigh the disadvantages?   sports celebrities sports personalities famous sports stars/players  well-known athletes   promote   sports gear/equipment   compulsive buying ...  Afficher plus

Why do companies sponsor the cycling teams?