Uncertainty Advantage

Kristy Ellmer and Julia Dhar, co-authors of How Change Really Works and founders of BCG’s Behavioral Science Lab, explain why so many transformations fail and what the science says separates success from failure. They break down the “messy middle,” why people resist being changed ...  Show more

Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of data, it's the gap between data and real customer understanding. He explains how AI and large language models are finally bridging that divide, making it possible to l ...  Show more

By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for in ...  Show more

For many of us, uncertainty is nerve-wracking. However, many of our best achievements and meaningful experiences come from a trying time of ambiguity. INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr argue that uncertainty and possibility are two sides of the sa ...  Show more

By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for in ...  Show more

What would you have done differently if you had anticipated the likelihood of a global pandemic or the explosion of generative AI? Spend time with BCG’s editor in chief, our conversational AI agent GENE, and BCG experts as they focus on what could lie ahead for our world—and how ...  Show more