Most Googled Beauty

We're diving into a tropic that is guaranteed to spark debate: should your friends and family support your influencer journey? On this episode of The Double Cleanse, James and Robert are sharing their unfiltered POV! They discuss why forcing your mum to like every post might actu ...  Show more

Our social media feeds are filled with influencer content nowadays... have we all had enough? On this episode of The Double Cleanse, James and Robert are giving their state of the nation on influencers! From "TikTok speak" to how identical brand briefs have made everyone sound th ...  Show more

This week, Leigh’s giving us a science lesson on our skincare. If you’ve ever heard big beauty words like cosmeceutical or pharmaceutical, but have no clue what they mean, this episode is for you. Leigh explains exactly what cosmeceutical and pharmaceutical products are, what the ...  Show more

TikTok is the reason many of us have kept our sanity this year due to its thriving algorithm and insanely watchable videos. There's tons of beauty gems to be found but also quite a few ideas we wouldn't recommend partaking in. Today we're explaining the best and worst of trend ...

This week, Who What Wear Beauty Director Erin Jahns is teaching us how to protect and nourish ourselves during the sun-filled summer months. Should you switch out your moisturizer for the season? Is it safe to keep using retinol? What if chlorine has already damaged your hair? ...

This week, Who What Wear Beauty Director Erin Jahns is back just in time to prepare us for December’s many celebratory events. The holiday season is the perfect time to experiment with new beauty looks, and whether you’re a beauty pro looking to re-create the year’s biggest ru ...