A Culture of Experimentation

Many companies have a blind spot when it comes to serving women. In fields from health care to financial services, they often treat women just like men—even though their needs are very different. BCG’s Alex Friedman and Trish Stroman share tangible steps leaders can take today to ...  Show more

Help us celebrate our very own Georgie Frost, who earned the Bronze Lovie Award for Best Podcast Host thanks to her outstanding work on The So What from BCG!Georgie was also a finalist for the People’s Lovie Award for Best Podcast Host. The Lovie Awards are the European cousin of ...  Show more

Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netfl ...  Show more

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

Our guest today is Greg Peters, CEO of Zilliant, an AI-based SaaS application that uses machine learning and predictive analytics techniques to maximize B2B sales. At its core, the company is a solution-focused one, combining data, and data science to come up with answers that sa ...  Show more

If we want healthier companies, schools, and teams associate professor of organizational behavior Adina Sterling says investing in the health of marginalized groups “can have enormous spillover effects for every ...