Blue Ocean Strategy

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Join hosts Ashto and Jonesy as they dive into the powerful and inspiring book "I Am Malala" by Malala Yousafzai. In this thought-provoking episode, they explore Malala's extraordinary journey from a young Pakistani girl to a global advocate for girls' education. Discover the resi ...  Show more

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Episode #748 A red ocean means there is blood in the water. It’s where all the sharks are competing for market share with their various products. Blue Ocean is totally different. It’s opening up an entire new horizon with the normal competitors. Think of Cirque Du Soleil. They we ...  Show more

In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today’s competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded space ...  Show more

Stop competing on the price / value axis.

Want to get rich and make tremendous impact in the world? You need to think a different way. Blue Ocean Strategy is an international best-selling book that focuses on this topic.

Let's be clear, if there was ever ...