Pre-Suasion

Thanks for listening to What You Will Learn. Whether you've been on this ride since the beginning, you met us halfway along the journey, or you only just joined us, it's been a pleasure sharing the best bits of the best books with you. If you any messages or questions for us plea ...  Show more

Join hosts Ashto and Jonesy as they dive into the powerful and inspiring book "I Am Malala" by Malala Yousafzai. In this thought-provoking episode, they explore Malala's extraordinary journey from a young Pakistani girl to a global advocate for girls' education. Discover the resi ...  Show more

The inner workings of social influence and persuasion.Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before w ...  Show more

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, per ...

Asking Painful Questions using a Psychological Chute is all about guiding the client, prospect or customer's attention.  This was highlighted in Robert Cialdini's book Pre-Suasion. 

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...