Trust, risk and experts
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In today's episode, I'm sharing some thoughts about trust, risk and vulnerability. Many of us would prefer to trust only when we've completely de-risked or have some semblance of certainty that we won't get hurt, but unfortunately this is entirely at odds w ...
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobs ...