The Marketing Behind Cloud Banking Solutions with Jonathan Rowe, CMO nCino

The Marketing Behind Cloud Banking Solutions ...

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Stop Counting Your AI Agents. Customers Don’t Care.

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ...  Show more

 . 53min 17sec
Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

 . 6min 59sec

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