How America's Largest University Uses Social ...

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach ...  Show more

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer 

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In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ...

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winn ...

Social impact branding and marketing is critical to HR as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization's values and purpose. Companies that prioritize social impact branding and marketing can ...

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ...  Show more