The Role of Social in B2B and B2C

The Role of Social in B2B and B2C

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Social Pros Break
Tech Trends, Toddlers, & Tribalism with Chris Hackney

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach ...  Show more

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