Encore: Hershey's vs Mars | Mars Attacks! | 4

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.Not that Mars has any intention of surrendering pole position withou ...  Show more

It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence.Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., ...  Show more

After two failed candy businesses, the confectioner Milton Hershey discovers a new recipe for making caramels and starts the Lancaster Caramel Company. The business makes him a millionaire, but he quickly becomes interested in the seductive promise of a new product: chocolate.Wan ...  Show more

Es 1886 y en la ciudad de Nueva York, un joven pastelero llamado Milton Hershey está tratando desesperadamente de salvar su negocio.Ha estado luchando durante años. Fundó su primer negocio de dulces en Filadelfia, solo para verlo colapsar. Su segunda aventura duró apenas unas sem ...  Show more

Mars makes some of the most popular chocolate candies in the world. It’s dedication for secrecy rivals Willy Wonka. Joelle Glen Brenner, author of the book The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, shares why secrecy is such a crucial ingredient in t ...  Show more