366 Leading the Customer Experience by Brad C...

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

We've all been there: You go to a local business, or visit a hotel, or go online to make a purchase, and the experience is awful. If it's bad enough, you decide to never go back again. Which means the business - at a minimum - has lost a customer. In today's competitive market ...

Chris Johnson and his team (along with noted generational researcher, Jason Dorsey), recently conducted a study that looked at the differences between generations and how they view customer experience. There were more than a few surprises in the findings. Chris joins our host Dia ...  Show more

Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy –— and the hardest to answer. Simons says that many firms make the mistake of defining their customers too broadly. To succeed, you have to tar ...  Show more

Welcome back to "Accelerate Your Business Growth," I'm your host, Diane Helbig. Today, we’re diving into the heart of sales strategy with Jason Kramer, founder of Cultivise, who brings a wealth of experience in B2B lead nurturing strategies. We're exploring the delicate balance b ...  Show more