Your Brain Is Being Strip-Mined

Your Brain Is Being Strip-Mined

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Is Your AI Rollout Built to Fail?

Kristy Ellmer and Julia Dhar, co-authors of How Change Really Works and founders of BCG’s Behavioral Science Lab, explain why so many transformations fail and what the science says separates success from failure. They break down the “messy middle,” why people resist being changed ...  Show more

Retailers Are Drowning in Data. Is AI a Life Preserver?

Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of data, it's the gap between data and real customer understanding. He explains how AI and large language models are finally bridging that divide, making it possible to l ...  Show more

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