Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

Growth, Revenue, and Marketing Strategies for...

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How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard

On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.Top Takeaways:🗞️ A PR retainer can beat paid UA for a mass-market app A $3–5K monthly retainer produced months wit ...  Show more

Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra

On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:🧪 Trial-start rate is the wrong scoreboard A hard paywall and a no-exit discount both lifted trial starts, then r ...  Show more

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