TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman

TBWA Chiat Day LA has a new unit dedicated to...

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Planning for Effective Outcomes #2: How to build upon or challenge client briefs

In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. T ...  Show more

On the Pulse - how to win with sports sponsorships

Our new monthly series with Ipsos kicks off with a discussion on the pulse of brands & sports sponsorships. It's big business with big cross platform opportunities. I'm joined by Aubree Curtis of Creative Artists Agency (CAA) and Lisa Zielinski and Jamie Stenziano of Ipsos. You c ...  Show more

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