Driving Value, Conversions and Engagements Wi...

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ...  Show more

In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for e ...  Show more

WG Media now operates 50+ shows on all major platforms: Apple Podcasts Google Podcasts Spotify Podcasts Amazon Podcasts iHeart Radio Subscribe for benefits: Bonus Episodes WG Originals Early Access Exclusives Archives Surprise! We've also put posts like this in all of your favori ...  Show more

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rachael Doukas is the founder of ...  Show more

More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…

And on the ad-free <st ...