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On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing spend in November. Top Takeaways ⬇️ To effectively scale your performance marketing, grasp ...
Today's podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and ...
With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll ha ...
<span>Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. </span> <span>And on the ad-free Premium Podca ...