NEW MONEY: Building Your Brand, Then Building...

Tokenizing the $70T U.S. equity market. On this episode of CoinDesk's Public Keys from the New York Stock Exchange, host Jennifer Sanasie breaks down Strategy's proposal to shift STRC preferred stock dividends from monthly to semi-monthly, and unpacks Wall Street's deepening cryp ...  Show more

Kelp DAO's $292 million exploit wipes $13 billion from DeFi. A $292 million exploit of Kelp DAO's cross-chain bridge has wiped $13 billion from DeFi in two days, with Aave alone losing $8.45 billion in deposits. LayerZero attributes the attack to North Korea's Lazarus Group and b ...  Show more

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and inf ...  Show more

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<span class= "TextRun SCXW51433600 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW51433600 BCX0">It's easy to get distracted by the trends, new plat ...

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prio ...

Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal level or speak to them broadly, social media has become the No. 1 place to achieve ...