Pressure mounts on Olympic sponsors

Sophia Amoruso, founded clothing company Nasty Gal after a successful stint of eBay upselling. It grew into a company worth hundreds of millions and allowed its founder to claim the title of original "girl boss" but eventually filed for bankruptcy. In the space of a few years, sh ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics ...  Show more

NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?

This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale o ...  Show more

The Beijing 2022 Winter Olympics will begin in 4 weeks’ time with more than 2,000 athletes from across the globe expected to take part. Officials have set up a bubble to keep arriving athletes and officials separate from the general population, all part of attempts to prevent cor ...  Show more

Sugary drink and fast food sponsors have become almost inseparable from sporting superstars and major events like the Olympics. But why are these epitomes of health and exercise aligning themselves with products linked to obesity, heart disease and diabetes?Simon Tulett explores ...  Show more