23. Is the Placebo Effect for Real?

In the newest show from the Freakonomics Radio Network, host Zachary Crockett explores the hidden side of the things around us. This week: One creature’s trash is another’s cash. (Or, how one man found profit in pee.) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com ...  Show more

A sneak peek at Bapu's new book, Random Acts of Medicine, available now from Doubleday, and an announcement about the show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. 

Should your doctor prescribe a placebo for you, instead of conventional medicine? And if she did, would it work? Is the double-blind placebo-controlled paradigm really the gold standard for medical research? Placebos are the most widely used treatments in the history of medicine. ...  Show more

In medicine, it’s long been recognised that a placebo, a sham medicine or treatment, can have a powerful positive effect on a patient’s health. Part of that effect relies on a person’s belief that an inactive substance or treatment (for example, a sugar pill) is in fact an act ...

The placebo effect is a phenomenon in which a person's symptoms or well-being improve after receiving a fake treatment that has no specific or intrinsic effect on their condition. For example, a person may feel less pain after taking a sugar pill that they believe is a painkille ...  Show more

The placebo effect is pretty freaky when you think about it: just believing that a harmless substance is a medicine can really produce measurable benefits. It sounds crazy, but the placebo effect is real, and its implications continue to fascinate scientists. So why does it ap ...