Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

Got millet? How marketing could improve the l...

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Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka
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From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultura ...  Show more

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Africa's smallholder farmers feed millions of people and uplift economies, yet they often lack the basic resources needed to thrive, says agricultural scientist and policymaker Agnes Kalibata. She outlines how to empower these farmers with better tools, climate resilience strateg ...  Show more

What does it take to succeed with a farming start-up?
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More than half of people across Africa are involved in agriculture in one form or another. For a long time it was seen as a more traditional pursuit – a way to get by. But younger people are looking at agriculture as a business opportunity. The African Development Bank says mille ...  Show more

Transforming Africa's Farming and Food
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Alloysius Attah, Co-Founder and CEO of Farmerline, discusses climate financing, products and education for local agribusinesses and famers in Africa. Hosts: Jess Menton and Simone Foxman. Producer: Paul Brennan.See omnystudio.com/listener for privacy information.