Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

Got millet? How marketing could improve the l...

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Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka
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From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultura ...  Show more

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Consommer ce que l’on produit. Les Africains semblent avoir entendu l’urgence de développer leur agriculture. Mais comment se manifeste cette prise de conscience ? Quelle est l’approche de la jeunesse, très connectée, qui se lance dans cette activité ? Les pouvoirs publics ont-il ...  Show more

Why does Africa import a lot of food?
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2022 has seen record food prices. Many African countries have been badly hit because they import their staples – wheat, rice and oil. A lack of infrastructure and capacity in some countries means that food grown in Africa is often not processed into packaged food products, instea ...  Show more

What does it take to succeed with a farming start-up?
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More than half of people across Africa are involved in agriculture in one form or another. For a long time it was seen as a more traditional pursuit – a way to get by. But younger people are looking at agriculture as a business opportunity. The African Development Bank says mille ...  Show more