225 - Blindsight and Neuromarketing

What have scientists learned about the social infrastructure of megachurches that not only explains their growth but also their resilience, and how can we apply what we've learned to institutions that are not megachurches? Political scientists Hahrie Han joins us to explain why b ...  Show more

There are several ways to define pluralistic ignorance, and that’s because it’s kind of a brain twister when you try to put it into words. Strange and harmful behavior can follow from the fact that, on certain issues, most people believe that most people believe what, in truth, f ...  Show more

You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Jo ...

In this episode of Kristie’s Talk, we delve into neuromarketing, the innovative field where neuroscience meets marketing. Learn how understanding subconscious consumer responses is transforming the way businesses connect with their audiences. From enhancing campaigns to predictin ...  Show more

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.

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