225 - Blindsight and Neuromarketing

MIT professor Thomas Levenson, the author of the book A Pox on Fools, takes us through the same repeating patterns throughout history which have led to antivaxxers and vaccine hesitancy since the very first vaccines. Previous Episodes How Minds Change Thomas Levenson A Pox on Foo ...  Show more

Can intellectual humility be measured? What influences it and affects it, limits it and enhances it? What even is it, scientifically speaking? We explore all of this and then play an episode of How to Be A Better Human featuring psychologist Tenelle Porter telling comedian Chris ...  Show more

You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Jo ...

In this episode of Kristie’s Talk, we delve into neuromarketing, the innovative field where neuroscience meets marketing. Learn how understanding subconscious consumer responses is transforming the way businesses connect with their audiences. From enhancing campaigns to predictin ...  Show more

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.

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What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaig ...  Show more