The State of the Podcast Business with Bryan ...

What’s one podcast genre that’s successful for advertisers but is often overlooked?Find out in a creator spotlight episode of Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela ...  Show more

Does video beat audio for ROI?The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.W ...  Show more

“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that ...  Show more

#462: The cash flow between advertisers and podcasters recently has been insane — some projections say over $1 billion will be spent on podcast ads in 2021. So where do you start, whether you're someone with their own show or an advertiser with a product or service you want to ...

“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” In the world of AI, it can seem like we’re losing more and more of that human touc ...  Show more

“I do worry about that. We don’t want podcasting to turn into other mediums where it’s just cluttered and kind of white noise. The ads work because we’re respectful of the listener.” Podcasts are constantly changing and evolving — the podcasts we have today are incredibly differe ...  Show more