A Clever Intuitive Algorithm for over 350 Mil...

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ...  Show more

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. S ...

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get ...

<span style="font-size: 10pt;">Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of th ...

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing ...  Show more