Lessons in Fashion Business-Building from Pro...

In this Ask Me Anything episode, Imran Amed answers questions submitted by listeners from around the world, spanning luxury’s current downturn, the collapse of major wholesale platforms, the realities facing emerging designers, and how global growth narratives in India and Africa ...  Show more

Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt selling. As BoF publishes a new case study o ...  Show more

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

Background: 

Founded in 2019 by Kim ...

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically ...  Show more

In this week's episode, we sat down with SUNNEI's marketing director Naomi Accardi and talked about the following: - The chaotic reality of becoming a Marketing Director - Why Not knowing what you are doing is a feeling that never goes away - The principles Naomi used to make dec ...  Show more

If you’re not in fashion, Fashion Month can seem a bit overwhelming. I often get asked - can I buy that look right now? When will that style be available? Or why didn’t that runway piece make it to stores? Well, there’s a big business behind runway shows - it fuels the fashion in ...  Show more