Imagine If Companies Were Better at Imaginati...

Bryan Gauch, Leader of BCG’s Commercial Tech Topic, explains why CRM isn’t disappearing even as agentic AI reshapes how customers are served. He argues that CRM will keep serving as the data backbone while agents take over the interface. He also lays out the cost and resourcing q ...  Show more

Vlad Lukic, BCG’s global leader for tech and digital advantage, and Paul Goydan, global leader of BCG’s cost offer, explain why so many companies spend more on AI than they get back. What is the fix? They argue it isn’t simply cutting AI spend, but assigning clear ownership, cate ...  Show more

Martin Reeves, managing director and senior partner at Boston Consulting Group’s Henderson Institute, has looked at how companies reinvent themselves to achieve success. And he has found that an essential ingredient in that process is imagination. It’s something we cultivate in c ...  Show more

To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination ...  Show more

Welcome to Strategy Skills episode 345, an interview with the Chairman of the BCG Henderson Institute, BCG's think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a Strategy and The Imagination Machi ...

Some worry that AI will eliminate jobs. But what if we found ourselves in 2030 with 50% more job openings than people to fill them? BCG’s Debbie Lovich imagines a world where top companies must wow workers—or risk losing essential talent (and profits) to competitors. How would CE ...  Show more