A World Optimized by “Wants” Not “Likes” with...

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ...  Show more

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

<span style="font-weight: 400;">Quinn Campbell</span>, <span style= "font-weight: 400;">VP of Growth at Sky Mavis, discusses how they're</span> <span style="font-weight: 400;">working with Web3 content creators, and the critical role these partners play in con ...

The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking ...  Show more

It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and ...  Show more

Today's episode is a great interview I did at the Meta Marketing Summit! We discussed all things marketing and Web 3! How brands can better connect to audiences in today's day and age, less television creative, more social creative, why quantity is more proven to work than qua ...