176 - Should You Follow Passion or Profit? (Pt. 1 of 3) — with Chris Do

176 - Should You Follow Passion or Profit? (P...

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How to Close Clients as the Underdog w/ Chris Do | Ep 439

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor tak ...  Show more

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for ident ...  Show more

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