Super Bowl Ads Join Media Roundtable: Who Sco...

If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today.Lucky for you, we’re releasing the full recording in this week’s episode ...  Show more

Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords.Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Crid ...  Show more

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ...  Show more

I think you're all going to love this one, especially with Superbowl just passed us -  I sit down with Laura Molen (NBCU) as the moderator, Anda Gansca (Knotch), and Stacy Taffet (PepsiCo) all as panelists to discuss what we think the effectiveness of superbowl ads are, diving ...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore what ...  Show more

A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?

Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ...  Show more